Our History
In 2020, at the height of the pandemic, my husband and I made our very first T-shirts - not for a business, but for ourselves.
As members of the gay fetish community, we were always searching for new ways to accessorise and dress in ways that truly represented who we are. We believed that a T-shirt could be a powerful, affordable, and honest way to show the world who we are, what we seek, and what we desire - especially when worn at events or in bars where the community gathers.
What started as a personal project quickly grew. Friends saw our designs and wanted their own copy. Before we realise, we had created over 150 different T-shirt designs, representing nearly every fetish and kink imaginable. Each one was a statement, a badge of identity, and a way to connect with others who share the same passions.
Encouraged by our growing group of friends who wanted a Rabo De Toro T-shirt, we opened our Etsy shop (that still exists). In our first month, we sold three T-shirts. We were thrilled and anxiously awaited feedback from our first customers, hoping everything would arrive fast and meet their expectations. The positive reviews we received filled us with gratitude and confirmed that we were on the right path.
From the very beginning, our mission was to create something for the fetish and kink community - a place where everyone could find something that resonated with them. When customers suggested new designs or made special requests, we listened. If an idea worked, it became part of our collection.
This is how our line of customized T-shirts was born. Later, we expanded our range with Home Decor cushion cases featuring bold kink and fetish messages, offering a simple yet effective way to personalise any space. A cushion on a couch (on on the floor) with a message like "Master’s Place" or "In this House, Clothes are Not Allowed" instantly transforms the atmosphere of a room.
As our brand grew, so did our involvement in the community. Until today we have been proud sponsors of events such as Maspalomas Fetish Pride, Mister Fetish Gran Canaria, Mister Puppy Gran Canaria, Mister Fetish Spain, Mister Fetish Europe, Luperkalia Fetish, and WeWoof Tenerife. We have also supported various projects, communities or sex-positive groups in Madrid and Barcelona through exclusive discounts.
Like any small business, we have faced our share of challenges. Our third year was the most critical so far. The post-pandemic financial crisis - though rarely named as such - was felt everywhere. Competing with massive low cost retailers like Shein/Temu was daunting and, at times, discouraging. That year tested our strength, our willpower, and our friendships. But it was also a year of learning and growth. We realised that if we could survive those hardships, our vision could become a reality.
Today, our team is still small. We handle everything ourselves: from designing and manufacturing products to customer relations, website management, and more. But we dream of growing and building the team we envision.
Our focus on Sustainability was recently awarded the AENOR Circular and Sustainable Trade certificate - a recognition that our efforts are not only environmentally responsible but also deliver added quality to our customers. Also we partnered with EcoCart in order to compensate and reduce our Carbon Footprint by involving our customers into the awareness and responsibility we have with our Planet. Sustainable Fetish rules!
Our journey is far from over. Every step, every challenge, and every success is part of our story - a story we share with our community, our customers, and everyone who believes in the freedom to be themselves, without judgment.
RaboDeToro.ES: Made by us, for you, with kink, pride and purpose. Join us on the journey- discover our collection, share your ideas, and help us shape the future of the fetish community together.